The operating system for tour and activity businesses.

Sell your trips, get paid into your own account, and run the whole operation — bookings, payments, and back office — without the spreadsheets.

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Alpine Adventures
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James

Good morning, James

New booking
Revenue
$33,850
Net collected
$30,300
Active bookings
25
Expected next 30d
$8,820
Bookings volumeLast 12 months
Next departureConfirmed
Chamonix Ski Week
Mar 14, 2026 · 09:00 · Chamonix
+6
9 of 10 booked
Payments collectedAuto reminders
$40,320of $44,800 · balance due May 12

Your business runs on tools that don’t talk to each other.

Every part of a booking lives in a different tool. It works — because you hold it together, day and night.

Booking engine
A simple contact form
Participants
A spreadsheet
Deposit invoices
Sent by hand
A payment link
Pasted in chat
Chasing balances
Endless email
Passports & forms
Buried in an inbox

One system for your business.

Sell the trip, get paid, run the operation — bookings, payments, and the back office, wired together.

Chamonix Ski Week
7 days · French Alps · small group
From $3,200
9 spots left
Sat, Mar 14, 2026
Book with a $450 deposit →
Powered by Samba
Direct bookings

Sell direct, right from your own website.

Samba boosts your direct sales with customisable trip pages and booking widgets that fit into your website — so travellers book and pay you directly, with no middleman.

  • Customisable trip pages
  • Add our widgets in 2 min
  • Travellers book and pay you direct
Payment plan · Maya L.
$2,750 total
Auto reminders
$450 collected$2,300 scheduled
Deposit
Paid Feb 4
$450
2
Second installment
Due May 12
$1,050
3
Final balance
Due Jun 3
$1,250
Payments

Start with a deposit. Collect the rest on autopilot.

Travellers commit now and pay later. Samba takes the deposit, schedules the instalments, and retries failed cards — so you never have to chase another payment.

  • Deposit now, balance over time
  • Automatic retries on failed cards
  • A self-service portal for every traveller
Operations

The work after the booking, in one place.

Manifests build themselves as travellers add passports, dietary needs, and emergency contacts. Invoicing, tax, refunds, and collaboration live in the same system.

  • Manifests & participant details
  • Invoices, tax & refunds
  • Roles for your whole team
Manifest · Patagonia
March 14 · 8 guests
Confirmed
Maya & Jordan L.
Couple · paid in full
Ready
Passport ✓Dietary ✓Emergency ✓
Aisha R.
Solo · vegetarian
Ready
Passport ✓Dietary ✓Emergency ✓
Daniel P. + 3
Family group
Waiver
Passport ✓Dietary —Waiver pending

Connected to your ecosystem.

Samba plugs into the tools you already run on — payments, OTAs, communication and finance.

StripeStripeWordPressWordPressGetYourGuideGetYourGuideViatorViator
See integrations →

The operator’s playbook.

Selling more trips directly, and getting a fair deal from the OTAs you keep.

Direct Bookings

Filling trips without paying 25% to a third party.

SEO, referrals, repeat travelers, post-trip emails — the channels that don’t take a cut, written by people who’ve shipped them.

  • Why most operator websites don’t convert — and the homepage teardown that proves it
  • The case for (and against) Google Ads on multi-day trips
  • Turning past travelers into your best sales channel
Read the series →
OTA Reviews

Which OTAs are worth it, and which aren’t.

Honest, operator-side reviews of the major booking platforms — what they take, what they deliver, and which trips actually sell on each.

  • What a 25% commission actually costs you on a $2,000 trip
  • Current commission rates across the major platforms
  • Where premium travelers actually book — and where they don’t
Browse the reviews →

2% per booking. No setup fees, no contracts, no surprises.

Start free and subscribe to a plan when you want more features.

See full pricing →
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